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Branding of EG Xena

The following guidelines are used exclusively on the EG Xena website (xena.biz) and should not be seen as a substitute for EG's general guidelines. Material about EG Xena created by EG Marketing already follows EG's design guide for corporate visual identity. Also note that the EG Xena application itself has its own guidelines for design and user experience, which are documented on ds.xena.biz.

 

Logo

The EG Xena logo consists of four elements:

The EG Xena logo with indications of padding, margin and sizing.

  1. One colored EG logo
  2. Separator
  3. Xena name
  4. Registered trademark symbol

Download logo pack.

 

Variants

Here are examples of alternative versions accepted for specific uses.

EG Xena logo with green text

EG Xena logo in a square

The x from EG Xena in a square

Green on white

App/shortcut icon

Favicon

 

App logos

EG Xena offers different app/modules to the main product. The app icons consist of three elements:

EG Go app logo

  1. App nick name
  2. Separator
  3. One colored EG logo

 

Colors

EG Xena is using the product color "PMS 626 U" from the EG design guide. Based on the colors of EG, we have created a theme for Bootstrap (a CSS framework used on our website).

Color palette:

                         

 

Typography

EG Xenas' website uses the licensed font "Neo Sans Std", the corporate font of EG.

Examples:

Display headline 1

Display headline 2

Display headline 3

Display headline 4

Display headline 5

Headline 1

Headline 2

Headline 3

Headline 4

Headline 5

 

Images

As in EG's design guide, we strive to use images that reflect the target user's everyday life. We focus on:

  • Building and construction
  • Scandinavian feeling
  • Craftsmen

Since the main focus of www.xena.biz is to support existing users, we also have images of the actual product in use.

 

Graphic elements

We use pictograms as a supplement to text.

Samples:

 

We lean towards EG by using squares and circles as graphical elements.

Samples:

 

For navigation we use both links and buttons with or without icons.

Samples:

 

Contact

We are happy to answer any questions regarding our branding and design guide. Please get in touch via EG conpany communication tools.